By Jocelyn Alano July 25, 2024 08:41
Photo by Geoff Burke-USA TODAY Network
By the age of 23, Jagger Eaton had already become one of the most accomplished skateboarding pros to cruise around the world. Eaton went from becoming the youngest ever X Games competitor at 11 to winning an Olympic bronze medal in 2021.
Someone with this level of athletic prowess may not be credited with being as financially literate, but they did know a thing or two about earning and saving some money. A highly sought-after endorser, sponsor, smart investor, and entrepreneur, the youthful skateboarding prodigy has quickly built a sizeable net worth that only stands to increase from year to year.
Early Life and Stardom
Jagger Eaton is the son of Geoff Eaton and Shelly Schaerrer, both gymnasts. He was born in Scottsdale, Arizona. Eaton was introduced to skateboarding when he was four years old, and he immediately displayed a talent and passion for the sport that quickly developed through years spent at his father's KTR (Kids That Rip) skatepark.
At 11 years old, he was the youngest X Games competitor to compete and suddenly found himself in the global limelight. In the following years, Eaton posted more big wins, a claim to fame that included gold at both X Games in 2017 and 2023, as well as top three finishes during bronze medal riding efforts taken by the Californian at the Tokyo Olympics along with other awards coveted by only a few reached.
Eaton Revenue Streams and Income Sources
Prize Winnings
As a professional skateboarder, Eaton has remained abundant career prize money, just for his Olympic bronze medal, which is said to have earned him in the ballpark of $37.5K.
Sponsorship Deals
Eaton used a few major brands, including Red Bull, Element Skateboards, and Vans, to attain profitable sponsorship deals on his way. These deals would allow him to earn a regular income, including appearance fees, endorsem*nts, and split pay-per-view revenue.
Endorsem*nts and Partnerships
Besides his endorsem*nt deals, Eaton has actually equated his fame and influence to a variety of recommendation and partnership possibilities. This has included his own reality TV show, "Jagger Eaton's Mega Life," which aired on Nickelodeon from 2016-17.
Strategic Investments & Business Interests
Eaton has shown a strong entrepreneurial streak, investing in multiple businesses and startups. One of these is his work with The Heart Supply, a brand that gives back to its community by donating part of the proceeds from its sales to children in need who receive skateboards.
Eaton's Net Worth Over Time
His net worth has greatly increased since he became a professional skateboarder.Eaton's net worth was estimated to be around $1 million in 2016 at 15, due primarily to his early X Games wins and sponsorship deals.
After his Olympic bronze medal win, Eaton was worth an estimated $3 million by 2021. This high jump is because he has enjoyed a lot of media attention and the endorsem*nts that come with an Olympic medal.
In 2024, Eaton is said to have collected between $5-7 million for what has escalated as his unrelenting era of consecutive wins and some very real industry savvy.
Eaton's Financial Planning and Forecast
So far, Jagger Eaton has shown to be a smart custodian of his money. In addition to numerous sponsorships and endorsem*nts, he has invested in many business opportunities, such as The Heart Supply, which helps his own interests give back to the skateboarding community.
Also, Eaton has taken the initiative to become more than just a prize winner and participate further in events outside of pure competition, from his reality TV pursuits to entrepreneurship.
In the future, Eaton still has a stellar financial outlook. His potential for earnings, is set to explode further as he remains dominant on the competitive circuit and within skateboarding's wider cultural landscape. Some of the key reasons established brand name, proven business acumen, and personal growth discipline champion Jagger Eaton will end up among the richest pro skateboarders in history.
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